SpotGenie, provider of digital media services to agencies and broadcasters, has completed the integration between their ad management and delivery program and Ad-ID, the ad coding system authorized and supported by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA).
Accessible 24/7, the integration eliminates manual data entry steps and encourages a more efficient ad distribution workflow—from asset management, error reduction and resolution, to measurement and accounting.
Ad-ID is the industry standard for commercial ad coding and implementing file-based workflows across all media platforms. Similar to the UPC code of the packaged goods industry, it generates a unique identifying code for each advertising asset, and applies that code to all media. Using Ad-ID greatly improves workflow between agency, advertiser, media and their associated vendors, and removes the need for excessive human intervention and mistakes.
Said SpotGenie President/CEO Wayne Dykes: “We are excited to have this integration in place. It is already benefitting our clients by eliminating the necessity of manually re-keying Ad-ID’s information into our system and there-by minimizing the possibility of expensive errors inherent in that process. We are recommending all our clients sign up and take advantage of this much needed, centralized standard for spot identification.”
