Music discovery service Spotify launched its first ad campaign 3/25 on U.S. television, spending more than $10 million on commercials that will debut during the new season of NBC’s “The Voice” talent show.
The commercials, created via Droga5, include a concert-goer crowd surfing in an endless sea of people and a guy dancing at a party.
With more 20 million active users – including 5 million subscribers who pay to listen the service ad-free and on different mobile devices – Spotify is seeking to gain share as competition from other streaming music services like intensifies. Pandora has about almost 68 million active listeners, reported The Chicago Tribune.
When Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon, the music service depended heavily on its integration with Facebook . Users needed a Facebook account to access Spotify though that is no longer the case.