Spring 2007 National Satellite Audience Estimates


Arbitron has issued its first satellite radio ratings–a National Satellite Report for Spring 2007. Included are estimates for Persons 12+, Monday-Sunday, 6AM to Midnight broken out by channel for both satellite providers. This report includes all satellite radio listening recorded in in-tab diaries returned to Arbitron during the Spring 2007 survey. Note that this report is not accredited by the Media Rating Council (MRC).

Sirius totals: AQH 619400; AQH Rating 0.25; Cume 6595000; Cume Rating 2.62
XM totals: AQH 798900; AQH Rating 0.32; Cume 10332900; Cume Rating 4.11
Top cume channel for Sirius: Howard Stern (Ch. 100)
Top cume channel for XM: Top 20 on 20 (Ch. 20)