Via DigitasLBi, the new advertising shows how Sprint consumers can invite friends, family and others to join their “Framily,” lowering everyone’s monthly rate. The TV ad shows how a Framily can be put together, starting with a family of four, “the girls, my lady,” adding friends (a fantasy football league) and others, such as the daughter’s boyfriend. It concludes with, “The Framily Plan from Sprint. With a new price, a new plan and an all-new network, there’s never been a better time to switch.” The spot is airing during primetime across national network and cable and there will be two additional spots to air at a later date.
Sprint spokesman Dave Mellin tells RBR-TVBR the buy aired/airs on