In a new campaign that began 9/18 starring its newest 4G smartphone, Samsung Epic 4G, Sprint introduced “Epic Mini Movies,” a series of short movies that take stereotypical “epic” moments from various movie genres and puts a twist on those moments to highlight the smartphone’s capabilities as a mobile entertainment device.
Sprint and its agency Goodby, Silverstein & Partners developed several unique Epic Mini Movies across several areas, such as the Epic Scream, Epic Punch, Epic News, Epic Suspense, Epic Kiss, Epic Chase, Epic Sound Effects, Epic News and Epic Villain. These moments appear throughout the campaign across TV, print, online and out of home.
Sprint’s Dave Mellin tells RBR-TVBR the plan is to have the ads run across several networks, including CBS, NBC, Fox, ABC and ESPN: “The ads will run during primetime with shows like Apprentice, Extreme Home Makeover, Cops, and on cable networks such as Animal Planet, Game Show Network, MSNBC, TNT and NFL Network. There will be ads running during Major League Baseball games on Saturdays on Fox, during NFL games on CBS, Fox and NBC and during NFL games on Sundays.”
The movies were designed with the dual purpose of showing how the device can deliver a cinema-like experience so users can download and watch movies on the go at 4G speeds, and they provide inspiration for user-generated content. To view the Epic Mini Movies go to www.sprint.com/epic.
In addition to the entertainment capabilities of the smartphone, the campaign also highlights the unique combination of other features of Samsung Epic 4G, such as the ability to download content over the Sprint 3G or 4G networks without being tethered to Wi-Fi, front and rear-facing cameras, mobile hotspot which allows for up to five Wi-Fi enabled devices to connect to the Sprint 3G or 4G networks via the device, the slide-out QWERTY keyboard, and the smartphone’s Super Amoled touch-screen for a viewing experience that is second to none.
Samsung Epic 4G from Sprint is the first Samsung Galaxy S smartphone with access to Samsung Media Hub, an easy-to-use mobile video store that offers an extensive library of acclaimed films and TV programming that launched recently. Samsung Media Hub will be included as part of the Sprint campaign in print and online ads.