In the advertising world, no change is a good thing, as it shows stability and commitment among brands for a particular medium. This week, it is cable TV that is proving to be the venue of choice for auto insurance companies, in particular.
As shown below, GEICO is again No. 1 — in a tremendous way — in the Media Monitors Spot Ten Cable report for the week ending Jan. 27, 2019. Some 62,092 spots were detected for the week.
Meanwhile, Liberty Mutual Insurance is a strong No. 3 at spot cable, with Progressive at No. 5.
Here’s this week’s report, in full: