Katz Media Group says Schulman will join the company as Executive Vice President of Strategy, Analytics and Research. Known in the industry for cutting-edge analytics and thought leadership, Schulman brings more than 20 years of media and marketing research experience to the newly created position. Schulman is also the 2012 recipient of the Gold Medal for Research Innovation from the Advertising Research Federation’s Great Mind Awards.
Schulman will oversee all analytics and insights for the Katz Radio Group (KRG) and Katz Television Group (KTG).
For KRG, Schulman will focus on radio advocacy efforts and lead an accelerated charge to bring additional revenue into the radio sector through industry-leading research. She will be responsible for developing, aggregating and analyzing the kinds of consumer data that will clearly illustrate radio’s true power and unique capabilities. Additionally, Schulman will also work closely with the KTG team to grow and further develop its research assets, advocacy and revenue-generating efforts.
“We are thrilled to have such a well-respected media trailblazer join our team. From broadcast and cable television to the agency world, Stacey has an enormous range of research experience across all forms of media. Her expertise will help us evangelize the power of radio, as well as highlight the enduring value of local broadcast,” said Mark Rosenthal, CEO of KMG. “We look forward to leveraging Stacey’s depth of experience to maximize the reach of broadcast with evolutionary methods of targeting, addressability and other cutting-edge approaches for our advertisers and broadcast partners. Understanding consumers, their lifestyles and how they interact with our partners’ products and services is a top priority for us. Stacey’s extensive experience in media and consumer behavior will help take our research capabilities to world-class levels, and arm our sales teams with compelling and credible data to provide advertisers with the most impactful media solutions.”
Schulman joins Katz from TVB, the television station marketing association, where she served as Chief Research Officer responsible for driving insights on the value of Local Broadcast Television. Prior to TVB, Schulman served as Senior Vice President at Turner Broadcasting where she oversaw sales and marketing research across Turner’s entertainment and sports brands and their digital extensions. Schulman began her career at Katz Communications conducting programming and local market research before moving on to spend several years at CBS.