SMI: Strong Ad Gains The Hallmark Of February


When subtracting bobsleds and curling, the second month of 2018 was darling for advertising.

Excluding the Winter Olympic Games from South Korea, the total U.S. national ad market grew by 8% in February 2018, compared to last year.

This was driven by “strong gains” in National Television, Digital, and Radio, according to the latest data from Standard Media Index.

Please Login to view this premium content. (Not a member? Join Today!)