SMI: Strong Ad Gains The Hallmark Of February

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When subtracting bobsleds and curling, the second month of 2018 was darling for advertising.


Excluding the Winter Olympic Games from South Korea, the total U.S. national ad market grew by 8% in February 2018, compared to last year.

This was driven by “strong gains” in National Television, Digital, and Radio, according to the latest data from Standard Media Index.

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