Starz Entertainment unveiled a 25 million brand and marketing initiative that will include a new logo, a new on-air look and an integrated campaign on-air and online. The aim is to drive home the company’s passion to bring the best entertainment experience to its viewers with a variety of different programming across multiple Starz delivery platforms.
The “Are You Ready?” year-long brand campaign is the company’s largest long-term brand investment since 2002. The new identity runs across the six Starz standard definition and the four HD channels. The new logo and tag line will roll out in on-air image, cross channel spots, trade marketing, national broadcast, cable television and online campaigns.
Starz’ new logo will debut on-air in image spots Wednesday. A series of five 30-second television spots will launch 4/7 on syndicated entertainment programming, network late night programming and on various cable nets, followed by an online campaign that will premiere 4/14 with various sponsorships on each site.
The national broadcast and online effort was developed by kirshenbaum bond + partners.