Major League Baseball announced a multi-year sponsorship agreement to make State Farm the "Official Insurance Company of Major League Baseball". The deal includes exclusive category rights and title sponsorships for the State Farm Home Run Derby and the State Farm Mascot Home Run Derby at Major League Baseball All-Star Week.
The State Farm Home Run Derby competition is the highest rated sporting event of the summer on ESPN. The competition pits eight MLB sluggers against each other in three head-to-head elimination rounds in which each batter receives 10 outs to hit as many home runs as possible. The Derby will be broadcast live on ESPN, ESPN Deportes and ESPN Radio on 7/9 at 8pm ET from San Francisco's AT&T Park.
As a participating sponsor at DHL All-Star FanFest, the interactive baseball theme park that is the cornerstone of MLB All-Star Week, State Farm will sponsor the State Farm Home Run Derby attraction and the State Farm Mascot Home Run Derby. As part of the deal, State Farm will make significant media commitments to national Major League Baseball television rightsholders. State Farm also continues to maintain partnerships with 24 Major League Clubs.