Listeners in markets across the country participated in the fifth annual Promesa y Esperanza (Promise and Hope) radio event on October 4-5, raising over $450,000 to benefit St. Jude Children’s Research Hospital. During the two-day broadcast event, listeners in cities like Philadelphia, Charlotte, Boston, Providence, Minneapolis, and Kansas City, supported the fight against childhood cancer and other deadly diseases by making a donation.
The Davidson Media Group affiliate and participating independent stations transmitted some 30 hours of programming to raise funds so that no patient family ever pays St. Jude for anything.
The donations will help cover the cost of treatment, travel, lodging, food and services such as schooling and rehabilitation to help improve the quality of life for patients and their families at St. Jude.
“We are thankful for the efforts of Davidson Media Group and our independent radio partners during Promesa y Esperanza, and we appreciate their support of our lifesaving mission,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “Thanks to the commitment of their staff and the support from communities nationwide, St. Jude will continue to bring hope to children fighting cancer and other deadly diseases by providing pioneering treatments and exceptional care.”
Since its inception in 1997, Promesa y Esperanza has raised more than $80 million for St. Jude Children’s Research Hospital.
“For the past few years, our organization has helped raise funds that bring hope to patients and families, and we are grateful to our listeners for their support of our commitment to St. Jude Children’s Research Hospital,” said Chris McMurray, president of Davidson Media Group. “It’s an honor to continue supporting such a noble cause that shares its research freely with the medical community around the world.”
During the event, listeners heard from four-year-old patients Gissel and Estevan, who have the most common type of childhood cancer, acute lymphoblastic leukemia. Thanks to the financial support of Angeles de Esperanza, the hospital will continue providing Gissel and Estevan with the cutting-edge medical care they desperately need, and their families will never have to pay anything.