Greater Media's HD Radio stations in Detroit have launched a new promotion with Dick Genthe Chevrolet in the Motor City that will give a new HD Radio receiver to each customer who purchases a used car before 8/31. The promotion illustrates how HD Radio stations continue to find innovative ways to work with automotive dealers to promote their HD2 channels and unique content. It is anticipated that other HD Radio stations across the country will begin similar promotions in coordination with local dealerships.
The offer is being promoted through Dick Genthe Chevrolet's on air commercials on WCSX-FM, skyscraper ads on www.wcsx.com, and via streaming sponsorships on both 94.7 WCSX and its HD2 companion station, Deep Trax. Purchasers of used cars will receive a fully installed Auto Connection from Directed Electronics.
Consumers are directed to www.wcsx.com, where they can download a coupon that entitles them to a free HD Radio receiver (with installation) with the purchase of any used car (while supplies last) at the auto dealership.