Update: Steckline Acquires ‘La Raza’ In Wichita

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It’s an affiliate of the Don Cheto radio program and balances that Estrella Media-originated programming with local hosts such as midday host Pedro Jara.


With sponsors including McDonald’s and, in recent months, Sprint, “La Raza” has proven to be a successful Spanish-language radio station targeting Hispanics of Mexican origin across the Wichita market.

Now, the operators of “La Raza” are selling the property.


Editor’s Note: The original version of this story inadvertently swapped the buyer and the seller of this FM in the Wichita market. We apologize for the error.


 

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