NBCUniversal Domestic TV Distribution didn’t have to look far to find a buyer for its new “Steve Harvey” daily talk show in the largest markets. It has been sold to the NBC Owned Television Stations for its Fall 2012 debut.
Produced by Endemol USA, the new one-hour talk show starring TV personality, comedian, radio show host and best-selling author, Steve Harvey, will air on the 10 NBC O&Os, which include WNBC New York, KNBC Los Angeles, WMAQ Chicago, WCAU Philadelphia, KNTV San Francisco, KXAS Dallas Fort-Worth, WRC Washington DC, WTVJ Miami, KNSD San Diego and WVIT Hartford.
“Steve Harvey is a phenomenal broadcaster who will deliver his unique comedic approach to daytime talk,“ said Barry Wallach, President of NBCUniversal Domestic TV Distribution. “Steve appeals to a wide cross section of daytime viewers making him a great fit for the daypart. We are looking forward to working with Steve and the team at Endemol USA to bring this new talk show to local TV stations.”
“Steve Harvey has consistently entertained viewers and attracted audiences,” said Valari Staab, President of the NBC Owned Television Stations. “As part of the investment we’re making in our 10 stations, we’re working hard to offer our viewers the strongest daytime lineup possible. Steve Harvey is a welcome addition to our schedule.”
“We are thrilled to partner with Steve Harvey and NBCUniversal to produce a comedic and inspiring new daytime talk show,” said David Goldberg, Chairman of Endemol North America. “Steve is a huge talent who brings a unique voice and perspective to all audiences.”
Harvey’s new one-hour talker promises to bring “his comedic, insightful and common sense approach to a vast range of relatable topics such as marriage, romance, parenting, friendship and workplace.”
“Steve Harvey” is produced by Endemol USA with Harvey and Rushion McDonald serving as executive producers. The show is distributed in broadcast syndication by NBCUniversal Domestic TV Distribution.