The late fall, particularly around the holidays, is typically a time of year when most media sales people get lazy. The reason for this is pretty simple. Over the course of many years, most sales people have come to conclusion that no advertising decisions are made in December. While for the most part this conclusion is actually true, I have found that the season between Thanksgiving and the first of the year is actually great for building relationships, bridging decision gaps and getting my personal sales life in order.
Let’s discuss 10 ways that media sales people can end the year strong and use this normally slow time of the year to your benefit.