Strong 2014 ad growth seen for North America


Zenith OptimediaPart of Asia – and especially Latin America – are the hotbeds for ad growth both this year and for the 2013-2016 period. But according to ZenithOptimedia, North America is more than holding its own, particularly against established Asian and European economies.

Latin America is expected to be crazy hot, experiencing 14.3% adspend growth this year, and what ZenithOptimedia calls “fast track Asia” isn’t far behind at 10.8%.

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