Strong showing for All-Stars


TNT reports that the 2009 NBA All-Star Game on Sunday delivered a 4.1 Household rating, up 6% from last year. Total viewership was up 8% to 6,855,000. That was better than some shows that aired on the Big Four networks – although not close to “Desperate Housewives” on ABC or “Cold Case” on CBS.

If you weren’t watching, the West, led by co-MVP’s Shaquille O’Neal and Kobe Bryant, defeated the East Squad 146-119.

Based on Nielsen overnights, TNT said the event also delivered ratings growth in Homes (4,665,000), up 8% from last year, as well as key adult demographics, including:

A18-34 (2,517,000) +10%

A18-49 (4,033,000) +6%

A25-54 (3,445,000) +12%

TNT’s NBA regular season returns on February 19 with its exclusive Thursday night doubleheader. In Game 1, Tim Duncan and the San Antonio Spurs visit Allen Iverson and the Detroit Pistons (8 p.m. ET), followed by Deron Williams and the Utah Jazz hosting Kevin Garnett and the Boston Celtics (10:30 p.m.).