Sunday Results:
* From 9-11 p.m. ET, the debut of “The Celebrity Apprentice” (2.6/7 in 18-49, 7.4 million viewers overall) ranks #1 in the time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and other key demos. “Celebrity Apprentice” delivered solid growth through its two-hour time period, increasing by 17 percent in 18-49 rating from its first half-hour to its fourth (to a 2.8 from a 2.4) and by 10 percent in total viewers (7.8 million vs. 7.1 million). “Celebrity Apprentice” built on NBC’s results in the prior hour from 8-9 p.m. ET by 37 percent in 18-49 rating (2.6 vs. 1.9) and 22 percent in total viewers (7.4 million vs. 6.1 million).
* For its second hour from 10-11 p.m. ET, “The Celebrity Apprentice” ranked #1 among ABC, CBS and NBC in every key demographic — adults, men and women 18-34, 18-49 and 25-54 — versus CBS’s “CSI: Miami” and ABC’s “Pan Am.” “Celebrity Apprentice” led the 10 p.m. hour by a 33 percent margin in adults 18-49 (with a 2.8 rating vs. a 2.1 for CBS’s second-place “CSI: Miami”).
* Despite airing on a holiday weekend and facing a 21-minute “Amazing Race” overrun, last night’s “Celebrity Apprentice” finished within 7 percent of the year-ago premiere (2.6 vs. 2.8 on Sunday, March 6, 2011) and also within 7percent in total viewers (7.395 million vs. 7.938 million). And versus these preliminary fast-affiliate results from one year ago, “Celebrity Apprentice” is running within 4 percent of it year-ago rating in 18-49 (2.6 vs. 2.7).
* In the 10:30 lead-in to local news, “The Celebrity Apprentice” generated a 21 percent margin of victory in the key news demographic of adults 25-54 (with a 3.5 rating vs. a 2.9 for CBS’s second-place “CSI: Miami”). “Celebrity Apprentice” led the 10:30 half-hour among ABC, CBS and NBC in every key demographic — adults, men and women 18-34, 18-49 and 25-54.
* From 7-9 p.m. ET, an encore telecast of “The Voice” (1.6/4 in 18-49, 5.1 million viewers overall) delivered dramatic growth from its first half-hour to its fourth, increasing by 75 percent in 18-49 rating (to a 2.1 from a 1.2) and by 55 percent or nearly 2.3 million persons in total viewers (6.3 million vs. 4.1 million).
* The “Voice” encore tied Fox’s 7-9 p.m. ET animated comedies (including three originals and a “Bob’s Burgers” rebroadcast at 7) in adults 18-49 and out-rated that two-hour Fox block in women 18-49, adults 25-54, women 25-54 and total viewers.
* NBC finished the night tied for #2 among ABC, CBS, NBC and Fox in adults 18-49 with a 2.1 rating, just a tenth of a point behind first-place CBS’s 2.2 (pending updates, note that CBS’s average includes a live golf overrun).
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(Source: NBC)
