Strongest network radio upfront since Y2K

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A network radio executive tells us we’re in the largest network radio upfront since Y2K. Why? As we’ve said before—the WGA strike and lack of makegood inventory in the broadcast networks is causing the networks to have to rebate dollars back to advertisers. That money is going to network radio for its reach. And now cable network television is sold out as well, as many advertisers first scurried there.


 


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.