Study: Listeners aren’t tweeting much about radio


TwitterBrandwatch released report on radio’s relationship to Twitter in the US vs. the UK. While the survey covered only 20 stations, on average, only 0.06% of radio listeners tweet about a radio station in the US—10 times less than they do in the UK. The study, which included pop, Classical, Urban, News-Talk and Sports, but not Rock, Alternative, Country, said stations are not interacting with their listeners directly. Instead, followers were 54% more likely to engage with a DJ’s Twitter account than with a radio station’s Twitter account.

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