Study: POP radio reaches the masses


Westwood One announced a recent study conducted by Edison Media Research validated impressive audience numbers for POP Radio, LP (Point-of-Purchase Radio). 14.2 million people ages 12+ were shown to be reached by POP Radio in grocery stores each week, while 5.4 million were reached by POP Radio in mass merchandiser stores. The study also concluded that the vast majority of the 3+ Million Grocery and Mass Merchandiser shoppers reached daily are aware of messages delivered through POP Radio.

"We are extremely encouraged that the Edison study provides independent confirmation that POP Radio delivers such a solid audience and provides a powerful reach and frequency of consumers directly in the store," said Paul Gregrey, EVP, Sales at Westwood One, POP Radio’s exclusive sales rep.
| See the report here |