Study: Top cultural trends affecting consumers, brands (video)


MindshareMedia agency Mindshare has released findings from Culture Vulture 2014, an annual comprehensive overview of the shifts affecting business that draws on a study of 2,000 North American consumers. The study reveals brands are in crisis, and technology is creating more complexity than ease for consumers, along with other surprising insights that will shape trends in advertising/marketing and the general business world in 2014. 

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