America’s battle of the bulge has been ongoing for years, and the government has in particular been ratcheting up the heat of late. Advertisers and broadcasters have often found themselves in the midst of the debate, but an upcoming House subcommittee hearing includes representatives from neither industry.
The House Subcommittee on Health, part of Energy and Commerce, is hosting a panel entitled “Innovations in Addressing Childhood Obesity,” on Wednesday, December 16, 2009 at 9:30 AM.
Here are the invited panelists:
* William H. Dietz, M.D., Ph.D., Director, Division of Nutrition, Physical Activity, and Obesity, Centers for Disease Control and Prevention
* Terry Huang, Ph.D., M.P.H., Director, Obesity Research Strategic Core, Eunice Kennedy Shriver National Institute of Child Health and Human Development, National Institutes of Health
* Ron Jaworski, Jaws Youth Fund, National Football League Play 60
* Sandra Hassink, M.D., Chair, Obesity Leadership Workgroup, American Academy of Pediatrics
* Jeremy Nowak, Ph.D., President and CEO, The Reinvestment Fund
* Mary Sophos, Senior Vice President of Government Affairs, Grocery Manufacturers Association
* Risa Lavizzo-Mourey, M.D., M.B.A., President and CEO, Robert Woods Johnson Foundation
RBR-TVBR observation: The lack of media people on the witness panel could be a good thing – maybe the focus will be on other aspects of the issue. On the other hand, it could subject both businesses to attack with nobody on hand to put up a defense.