The nationally syndicated “Zach Sang Show,” distributed by Westwood One, is tapping in to the growing popularity of esports by inking a collaboration with multi-platform media brand Subnation.
To officially kick off the partership, Sang is onsite with Subnation at the 2019 Electronic Entertainment Expo, a.k.a. E3. He’s talking with celebrities, artists, insiders, and fans Wednesday and Thursday afternoons in Subnation’s “ESPORTS ZONE.”
The interviews will air on his radio show in the evening.
The first regular feature will air June 18 and will feature gaming “legend” Paul “Redeye” Chaloner, who will appear on a weekly basis to talk about gaming news, current standings, and new releases.
Heavy esports watchers are more likely to be heavy AM/FM radio listeners, according to a recent MARU/Matchbox National Community study fielded in February 2019.
The study also found that heavy esports watchers and heavy video game players frequently listen to Sports, Rock, and Top 40.
“Given our decades of leadership in iconic sports audio entertainment, Westwood One is uniquely positioned to capture the passion, scale and momentum of esports, bringing the new voices, commentary and perspectives of esports to the audio platform,” said Suzanne Grimes, EVP of Marketing for Cumulus Media and President of WWO. “Subnation is the perfect partner to collaborate on authentic, high quality esports content that will resonate with our massive audience.”
Subnation CEO Seven Volpone added, “This partnership with Westwood One is the perfect opportunity to create premium audio content for the community, which will complement our immersive, experiential event activations, and editorial publication.”
E3’s official 2019 ESPORTS ZONE, powered by Subnation, is a 10,000 sq. ft space focused on spotlighting the cross over between the gaming culture and art, music, and fashion. The area will feature community-centric exhibition matches with influencers and professional gamers, musical performances, experiential art exhibits, cultural experiences, developer interviews, progressive brand experiences, and pro-am tournaments.