Clear Channel Radio kicked off a new, nationwide campaign and competition, “Subway Fresh Artists,” which will give one talented unsigned music artist/band the chance to open for the Goo Goo Dolls at an upcoming concert.
The first phase of the competition, promoted on Subway’s consumer-facing digital platforms, opened last week inviting artists to submit new compositions of “wake up” songs. The submissions are designed to cater to morning drive radio listeners to help jump start their day and complement Subway’s “Build Your Better Breakfast” campaign. The public has the opportunity to vote for their favorite band via the iheartradio.com network, CC Radio websites and OurStage.com. Artist and consumer response has been enthusiastic – 1,230 “wake up” songs have been uploaded by artists, and consumers have already voted more than 280,000 times for their favorite Subway Fresh Artists.
“Subway Fresh Artists is changing the paradigm for discovering and monetizing musical content,” said John Partilla, President of Global Media Sales and Executive Vice President of Clear Channel. “This is a win-win for all concerned – for Subway, for fans of new music, for Clear Channel’s media platforms, for the Goo Goo Dolls band, and for the new artists themselves. What we’re doing here is leveraging incredible, fresh content to deliver added value for Subway’s marketers.”
“Over this past year, OurStage.com has been working with an ever growing list of major industry players,” said Ben Campbell, CEO of OurStage.com. “But having the opportunity to partner with Clear Channel, Subway, and Goo Goo Dolls at once is really a revolutionary way for us all to use our respective strengths to achieve something extraordinary; to further change the music industry for the better.”
The competition provides an engaging complement to the significant consumer marketing campaign the Subway brand is airing across Clear Channel stations/Premiere Radio Networks, digital ads on CC Radio station websites, as well as the iheartradio digital platform.
The cross-platform integration was facilitated by Content & Company.