To support new music discovery and up-and-coming artists, Clear Channel Radio, in collaboration with OurStage.com, partnered with Subway to kick off a nationwide campaign and competition dubbed Subway Fresh Artists that began 9/10.
Each of the ten regional winners will receive up to $500 in Subway Cards ($50 per each band member) and $1,000 cash prize. In addition, the 10 regional winners and their winning songs are now posted on OurStage.com’s blog and linked to iheartradio’s “NEW! Discover & Uncover” platform.
The submissions were designed to cater to morning drive radio listeners to help jump start their day and complement Subway’s “Build Your Better Breakfast” campaign. The competition provided an engaging complement to the significant consumer marketing campaign the Subway brand is deploying through radio spots on Clear Channel stations, digital ads on Clear Channel radio station websites, as well as the iheartradio digital platform.
The country was divided into 10 regions and the public casted their votes for their top 50 favorite artists/bands from each region. A panel of Clear Channel Radio programming directors then chose one winner in each region to produce the 10 regional winners.
The top 50 ranked artists from each of the ten regions were automatically entered into the national competition in October for the opportunity to be awarded the Grand Prize. A panel of CC Radio programmers, Subway execs and the Goo Goo Dolls will select one lucky grand prize winner from the top 20 ranked artists at the end of the National Competition. The final winner will get the chance to be the opening act at a future Goo Goo Dolls concert, plus a $1,000 cash prize, a session with a professional song writer, and additional assistance to develop their careers.
The 10 regional winners are:
Artist Song Region
|Darlingside||Good Man||NH, VT, MA, RI, ME, CT|
|Devlin Miles||You and Me||NY, PA, NJ|
|Derren Raser||Warn The World||WI, IL, IN, OH, MI|
|Cedar Avenue||Up North||ND, SD, MN, IA, NE, KS, MO|
|Crash Coordinates||The Scandal||MT, ID, WY, NV, UT, CO, AZ, NM|
|Again and Again||Excuse This Honesty||HI, AK, WA, OR|
|August Rising||Lay Your Hands On Me||CA|
|Snow Like It’s April||Love and War||TX, OK, AR, LA|
|hellokelly||Better Now Together||MS, AL, TN, KY|
|Runaway City||Fade||DE, MD, DC, VA, WV, NC, SC, GA, FL|