Univision Radio announced a year-long sponsorship by Subway Restaurants of its exclusive Concert Series. Each concert will feature an opening act performance by an up and coming artist, sponsored by Subway. The partnership also includes the creation and promotion of a branded micro-site entitled “Subway Artistas Frescos” (Fresh Face Artists), where listeners can enter to win prizes including a grand prize trip for two to a Univision Radio Concert Series event over the course of the year.
The micro-site, www.subwayartistasfrescos.com, will allow participants to submit a creative video that incorporates the Subway jingle. Each submission will be judged on uniqueness, creativity, originality and use of the jingle. The top-ten videos will be selected and posted on the site to allow visitors to vote for their favorite submission.
“Our partnership with Univision Radio offers Subway a unique opportunity to reach out to our Hispanic youth target market in a fun, creative and culturally relevant way,” said Eddie Lindley, Subway senior marketing manager, Multicultural Markets. “Music is always a great vehicle for reaching younger audiences, and concerts all the more so. We look forward to a successful promotion that combines sponsorship of the popular Univision Radio Concert Series, a Subway jingle-singing contest, and the power of the Internet.”