Summer hit 'America's Got Talent' gives NBC first-place


From 9-11 p.m. ET, “America’s Got Talent” (2.9/8 in adults 18-49, 11.2 million viewers overall) generated the #1 results of the night in adults 18-49 and total viewers on a competitive evening that included Fox’s “Hell’s Kitchen” and “Masterchef” and ABC’s “Wipeout,” “Take the Money & Run” and “Combat Hospital.”  “America’s Got Talent” is #1 in its two-hour time period among ABC, CBS, NBC and CW in 18-49, total viewers and other key ratings categories.

Note that in recent weeks, “America’s Got Talent” has been increasing by 0.1-0.3 of a rating point in 18-49 in official nationals, including a gain of 0.2 of a point last week from a 2.9 to a 3.1.
Versus the same night last year, last night’s “America’s Got Talent” is currently even in 18-49 rating (2.9 vs. 2.9), pending updates, and is up 6 percent in total viewers (11.158 million vs. 10.480 million).

 In the 10-11 p.m. hour “Talent” beat the ABC-CBS competition combined in 18-49 (3.0 vs. a combined 1.9) and total viewers (11.2 million vs. a combined 9.6 million).

In the 10:30 lead-in to local news, “America’s Got Talent” delivered a 131 percent margin of victory in the key news demo of adults 25-54 (with a 3.7 rating vs. a 1.6 for CBS’s second-place “Mentalist” encore).  In the 10:30 half-hour, “Talent” topped the ABC and CBS competition combined in all key ratings categories.

From 8-9 p.m. ET, “It’s Worth What?” averaged a 1.1/4 in 18-49 and 4.4 million viewers overall.  From its first half-hour to its second, “It’s Worth What?” grew in most key ratings categories, including gains of 10 percent in adults 18-49 (to a 1.1 from a 1.0) and 33 percent in adults 18-34 (0.8 vs. 0.6).

NBC is #1 for the night in total viewers, marking the network’s 11th consecutive Tuesdays win in that category.

(source: NBC)