BOCA RATON, FLA. — Looking for a big deal to start September with? Look no further, as a national radio network reaching more than 205 million listeners has just been acquired by one of the largest independently owned multi-platform organizations in radio.
In a transaction with an undisclosed price, Sun Broadcast Group has been picked up by New York-based Gen Media Partners (GMP).
That’s the entity created by individuals closely associated with the former McGavren Guild Media, which bought small market radio specialist Local Focus to help build GMP.
The Sun purchase bolsters GMP’s presence across national and network total market and Hispanic radio, and radio automation, among other areas of specialization.
Sun’s two top executives will be staying in place, as President/Founder Jason Bailey and COO Julio Aponte Jr. will retain partial ownership of Sun. In fact, they will continue to run the day-to-day operations from Sun offices in New York and Boca Raton, Fla.
“Looking back on all the work the team and I have accomplished over these last nine-plus years, I can’t stop smiling,” observed Bailey. “From being the little ‘new guys’ in Boca Raton back in 2008 to where we are today — with a presence across the country — I’m the proudest ‘dad’ you’ve ever met. We’ve come a long way on this journey, and with every step we did it our way… and it’s been a blast! Starting this next chapter with Kevin and the crew at GMP is one I am sincerely looking forward to.”
GMP CEO Kevin Garrity commented, “The purchase of Sun Broadcast Group marks another major milestone for our company. From our roots in heritage radio representation firm McGavren Guild Media to our early expansion with the purchase of small market radio specialist Local Focus, we continue to build our portfolio with highly respected companies and advanced technology. Sun Broadcast Group is known for innovation, originality, and creativity in network radio. Jason has assembled an amazing team that will continue to flourish as we join forces to grow our combined platforms to new levels. I am proud to welcome them to the GMP family of companies.”
Gen Media Partners’ holdings include HRN Media Network, GLR Media Network, MG Malls Media, and Sync Harmony, a joint venture with Synchronicity on an advanced radio automation.
Gen Media Partners specializes in representing Independent General Market and Hispanic radio and operates 15 offices across the country, including in New York and Los Angeles.