Are broadcast radio stations ready for “a next generation syndication company”?
Sun & Fun Media certainly hopes so.
The Florida-based company, which has offices in New York, has just opened the doors to Key Networks, under the direction of Sun & Fun co-founder/CEO Rob Koblasz and Chief Revenue Officer Dennis Green.
Green joined Sun & Fun in May 2018 after a 7 1/2-year stint at Cumulus Media’s SVP/Affiliate Sales & Broadcast Operations. From 2000-2011, he was EVP/Affiliate Sales and Broadcast Operations at Westwood One.
Koblasz says the launch of Key Networks is being done with a “limited exclusive roster” it plans to begin rolling out shortly.
“Key Networks will provide dedicated marketing and promotional opportunities for every show we partner with through Sun & Fun Media, enabling Key Networks’ affiliates to sell these promotions in their local markets,” Koblasz notes. “This turnkey solution connects great programming to custom promotions – a first for radio, and one we are proud to introduce.”
Green added, “I am excited to build Key Networks’ product offerings and grow the company’s affiliate base through Key Networks.”
Established in 1996, Sun & Fun Media is best known as a network radio company offering radio stations sales and revenue-enhancing products and services on a 100% barter basis. Products include vacations, incentives, gift cards, vehicle wraps, branded station merchandise, and bill pay for NTR Events, in addition to television and billboard advertising for radio stations.
Sun & Fun Media is sold by iHeartMedia’s national radio arm, Premiere Networks.