Sun goes digital with Shazam


Sun-BroadcastSun Broadcast Group has millions of listeners, and Shazam has millions of mobile users. A partnership will now bring both groups together to their mutual benefit.

Shazam will be giving Sun listeners access to live content being broadcast by Sun affiliates on their second screen devices. Called Shazam for Radio, it “…will be a full-service localized product provided to stations, allowing them to create totally customized, interactive content for their listeners and advertisers.

“Shazam users are already shazaming music on the radio millions of times each day,” said Rich Riley, CEO, Shazam. “Our partnership with Sun gives radio stations the opportunity to deliver customized content experiences to their audiences while creating new revenue streams for the stations and their advertisers.”

“When I started Sun six years ago, my goal was to truly make a difference in this industry” said Jason Bailey, CEO of Sun Broadcast Group. “This partnership came out of the two most sincere questions we asked ourselves when we started Sun…’What’s best for listeners?’ and ‘How do we secure the future of radio in this new digital world?’ Shazam’s 100 million monthly active users will now be able to connect and interact with their favorite radio shows in the most incredible way ever. I couldn’t be more excited to finally see this become a reality.”

Bailey says Sun will soon be providing the necessary elements to enable all client statins to make all of their content interactive.