'Sunday Night Football' keeps pacing NBC out front


Paced by “Sunday Night Football,” augmented by solid ratings throughout the week from its primetime lineup, NBC ranked #2 in the key demographic of adults 18-49 for the week of November 29-December 5, averaging a 2.5 rating, 7 share in adults 18-49 and 8.0 million viewers overall. 

For the week, NBC also ranked #2 in adults 18-34 and in total viewers and tied for #1 in adults 25-54. 

NBC Sports’ “Sunday Night Football” telecast of the Pittsburgh Steelers 13-10 win over the Baltimore Ravens was the #1 primetime program this week in adults 18-49, marking the 13th straight week in which “NBC Sunday Night Football” has topped the weekly rankings in primetime’s key demographic.  “Sunday Night Football” also ranked #1 among all primetime programs for the week in adults 25-54, adults 18-34 and all key adult-male demographics – men 18-34, 18-49 and 25-54 – as well as in total viewers
Also ranking among the top programs this week in adults 18-49 were “The Office,” which ranked #6, “The Biggest Loser” (#14) and “Law & Order: SVU” and “Outsourced” (#20, tied; rankings exclude all football pre-game and post-game telecasts). 

Primetime averages for the week of November 29-December 5 in adults 18-49 were Fox (2.6/7), NBC (2.5/7), CBS (2.2/6), ABC (2.0/6) and CW (1.0/3).  In overall total viewers the weekly averages were CBS (9.2 million), NBC (8.0 million), ABC (7.2 million), Fox (7.1 million) and CW (2.3 million).

Season-to-date through 11 weeks, NBC is tied for #3 in adults 18-49, up 4 percent in 18-49 rating versus the first 11 weeks of last season (2.8 vs. 2.7).  NBC is the only network among ABC, CBS, NBC, Fox and CW to be showing a year-to-year gain in 18-49 rating. NBC is also tied for #3 season-to-date in adults 25-54, up 3 percent in 25-54 rating versus the first 11 weeks last year (3.2 vs. 3.1). NBC is up 3 percent year-to-year in total viewers through the first 11 weeks of the season (8.040 million vs. 7.830 million).

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: NBC)