'Sunday Night Football' surges NBC to strong viewership


Led by “Sunday Night Football,” surging ratings from the first week of the second season of “The Sing Off,” and slot-winning performances from “The Office” and “The Biggest Loser,” NBC won the week of December 6-12 in primetime’s key demographic of adults 18-49, averaging a 3.0 rating, 9 share in adults 18-49 and 8.8 million viewers overall, according to in-home viewing figures from Nielsen Media Research. 

These results mark NBC’s highest weekly 18-49 rating and biggest overall viewership of the season and NBC’s first weekly win this season in primetime’s key demographic of adults 18-49.  NBC’s 3.0 rating in adults 18-49 for the week is the highest for any network in the past five weeks (since CBS averaged a 3.1 during the week of November 1-7).

For the week, NBC also ranked #1 in men and women 18-49, adults, men and women 18-34 and men 25-54. NBC ranked #2 for the week in adults and women 25-54 and total viewers.

NBC Sports’ “Sunday Night Football” telecast of the Philadelphia Eagles’ 30-27 victory over the Dallas Cowboys was the #1 primetime program this week in adults 18-49, marking the 14th straight week in which “NBC Sunday Night Football” has topped the weekly rankings in primetime’s key demographic.  “Sunday Night Football” also ranked #1 among all primetime programs for the week in adults 25-54, adults 18-34, all key adult-male demographics – men 18-34, 18-49 and 25-54 – women 18-49, women 25-54, teens 12-17 and in total viewers

Also ranking among the top 20 programs this week in adults 18-49 were “The Office,” which ranked #8 (tied) and “The Biggest Loser” (#17, tied).  Both “The Office,” a one-hour holiday episode on Thursday, and the two-hour “Biggest Loser” on Tuesday won their respective time periods in adults 18-49. (Note: rankings exclude all football pre-game and post-game telecasts). 

Primetime averages for the week of December 6-12 in adults 18-49 were NBC (3.0/9), CBS (2.6/7), CBS (2.2/6), ABC and Fox (2.0/6) and CW (0.9/3).  In overall total viewers the weekly averages were CBS (10.5 million), NBC (8.8 million), ABC (7.0 million), Fox (5.7 million) and CW (2.2 million).

Season-to-date through 12 weeks, NBC ranks #3 in adults 18-49, with a 2.8 rating in that key demographic.  NBC also ranks #3 in adults 25-54 season-to-date, up 3 percent in 25-54 rating versus the first 12 weeks last year (3.3 vs. 3.2).  NBC also ranks #3 in total viewers season-to-date, up 3 percent year-to-year through the first 12 weeks of the season (8.150 million vs. 7.930 million).

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: NBC)