SunTrust Banks has selected Mullen as its new AOR, which will encompass advertising and integrated brand communications responsibilities. Mullen’s offices in Wenham, MA and Winston-Salem, NC will handle creative, media and digital for the bank. The decision follows a review that included three finalists.
Young & Rubicam had been the previous lead creative agency. The media incumbent was Maxus New York. SunTrust spent $50 million in domestic media last year according to TNS.
"The level of work from all finalists was top notch, making our decision that much harder," said Rilla Delorier, EVP and Chief Marketing Officer for SunTrust. "Ultimately, Mullen’s presentation and ideas meshed best with our strategy and goals for conveying the brand image and value proposition SunTrust offers clients and potential clients. We look forward to forging a long and mutually beneficial partnership that ultimately serves the best interests of our clients and shareholders alike."
Jane Bedford of The Bedford Group, an Atlanta-based strategic marketing and management consulting firm, led the review process.