‘Super Bowl’s Greatest Commercials’ Vote w/ an interactive countdown (video)


SUPER BOWL’S GREATEST COMMERCIALS 2010, an interactive countdown special where viewers will be able to vote LIVE for their top pick, hosted by Jim Nantz, Lead Play-by-Play Announcer of THE NFL ON CBS, and co-host Lara Spencer, host of THE INSIDER, will be broadcast Wednesday, February 3 (8:00-9:00 PM, ET/PT) on the CBS Television Network.

The special will count down the 10 greatest Super Bowl commercials from the past 10 years, which will vie for the number one spot.  Viewers VOTE now to to watch them and vote for their favorite.

Sponsors present their best commercials during the Super Bowl and the big game wouldn’t be quite the same without them.  For the advertising community, the Super Bowl is, well, their Super Bowl, and often creates commercials specifically for the enormous viewership that the game provides. 

For many, watching the commercials is the most fun part of the Super Bowl and, at millions of dollars for 30 seconds of air time, advertisers try to get their money’s worth by rolling out their most creative and innovative spots. 

This one-hour special, now in its 10th year, will originate from Land Shark Stadium in Miami and showcase the greatest Super Bowl Commercials of all time, as well as spotlight the 10 best of the past decade.

The top three picks will be revealed during the show and, in a special live vote during the broadcast on which commercial will take home the ultimate title.

Viewers will also be able to catch a sneak peek of this year’s most anticipated commercials before the big game, as well as get a behind-the-scenes look at how their favorite spots are made.
SUPER BOWL’S GREATEST COMMERCIALS 2010 is being produced by IMG Media, Juma Entertainment and Robert Dalrymple Productions. Robert Horowitz and Steve Mayer are the executive producers, and Robert Dalrymple and Tony Lanni are the producers. Paul Miller will direct.

(source: CBS)