SuperGuarantee program updates ad campaign


In celebration of the first anniversary of the SuperGuarantee program, a national consumer guarantee initiative designed to lower the risk with hiring contractors, plumbers, auto body repair shops and thousands of other service based businesses, SuperMedia LLC announced the launch of a new national campaign.

In addition, SuperMedia has extended the benefits of the SuperGuarantee program for consumers and clients with a new automobile initiative, enhanced mobile applications and a way for clients to further promote themselves with the SuperGuarantee.

SuperGuarantee companies, indicated by the SuperGuarantee shield, are found exclusively in, the SuperYellowPages and SuperpagesDirect direct mail products. The SuperGuarantee program is free for consumers and eligible businesses. Clients qualify for the SuperGuarantee program based on heading, category, and ad program.

Building on the success of the first campaign the new advertising continues to feature heroic service providers wearing yellow capes, while visually demonstrating the importance of hiring the “Good Guys.” The storylines range from a broken-down school bus to a high school football game that loses power; the situation is fixed flawlessly by one of the SuperGuarantee businesses.

The branding campaign, “We Make it Easy to Spot the Good Guys,” was developed by SuperMedia’s AOR, Interpublic Group’s TM Advertising.

The second campaign of “Good Guys” advertising consists of TV, radio, out-of-home, online, and a Facebook and Twitter presence. Three 30-second spots and a half dozen 15-second spots premier this week during national primetime programs like “Lost,” “24,” “Modern Family,” “American Idol,” “Grey’s Anatomy” and “Barbara Walters’ Pre-Academy Awards Show.”

The campaign will run through the end of the year on network, national cable and key local markets. View the ads here.

Lisa Vilfordi, SuperMedia spokesperson, tells RBR-TVBR a few of the local markets include, Pittsburgh, Portland, Ore., Tampa, Syracuse, Spokane, Santa Barbera, Philadelphia, Los Angeles, Dallas, Baltimore, Buffalo, and Boston.