Surprise: GEICO Is A Spot Cable King


Yes, GEICO and The Home Depot are huge users of radio. But, GEICO is also a big user of spot cable.

In fact, it puts all other brands — including a category competitor — in the dust.

For the week ending September 1, the Media Monitors Spot Ten Cable report shows GEICO solidly at the top, with 59,273 plays.

That bests No. 2 Liberty Mutual Insurance, with 51,100 spot plays.

Other insurance brands active include State Farm — with 39,657 plays.

The QSR category also remains strong at spot cable, with Lowe’s the lone home improvement brand — a much-different situation than at spot radio, where The Home Depot is a leader.