Yes, GEICO and The Home Depot are huge users of radio. But, GEICO is also a big user of spot cable.
In fact, it puts all other brands — including a category competitor — in the dust.
For the week ending September 1, the Media Monitors Spot Ten Cable report shows GEICO solidly at the top, with 59,273 plays.
That bests No. 2 Liberty Mutual Insurance, with 51,100 spot plays.
Other insurance brands active include State Farm — with 39,657 plays.
The QSR category also remains strong at spot cable, with Lowe’s the lone home improvement brand — a much-different situation than at spot radio, where The Home Depot is a leader.