J.D. Power has released its finding of a “pulse survey” of 1,232 U.S. adults that delves into their viewing preferences, usability challenges and future plans for using subscription-based video on demand (SVOD) services.
What does it show? Streaming has become important to consumers “stuck at home” due to the COVID-19 pandemic. And, even as a sense of “new normal” begins to take shape across the U.S., it will likely stay that way.
What does this mean for broadcast TV stations and MVPDs?