S&W Seed Company uses radio with first national campaign


S&W Seed Company has kicked off its first-ever national ad campaign with radio ad spots on Peak Broadcasting’s KMJ NOW News Talk Radio (KMJ 580 AM and KMJ 105.9 FM) in Fresno, CA. The spots, via Shea-Campbell & Associates, will air for 13 consecutive weeks and are designed to educate local alfalfa hay growers in California’s Central Valley on S&W’s high yield, non-dormant, salt-tolerant alfalfa varieties that can be grown even in the harshest growing conditions.

S&W’s plant-breeding efforts have been directed at creating salt-tolerant seed varieties capable of surviving very high salinity, while at the same time producing very high yields.

To hear S&W’s first radio ad spot currently airing on KMJ, please click on S&W Seed Radio Spot. To view the ad script, please click on S&W Seed Radio Spot Script.

Beginning in July, a related print effort will begin, with ads featured in several industry trades serving key agricultural markets throughout California and the southwestern region of the U.S. In addition, the company is developing an inbound marketing strategy that will utilize popular social networking tools to generate even greater awareness and appreciation for S&W’s seed products.

Says Mark Grewal, S&W’s President and Chief Executive Officer: “For the first time in S&W’s 30-year operating history, we are adopting a multimedia marketing strategy to actively promote S&W’s respected brand and superior seed products. The national advertising and awareness campaign we are embarking upon is a critical element of our overall growth strategy and one we expect will contribute measurably to our future success.”