Swap shop: Baton Rouge for Charlotte


Peter Davidson is expanding in Louisiana and Michael Glinter is getting a station closer to home in a straight up trade involving station in the Baton Rouge and Charlotte NC markets. Davidson Media Group is sending WBZK-AM York SC to Glinter — it’s near Rock Hill SC and which in turn is part of the Charlotte NC Arbitron market. In return, he gets WPYR-AM, licensed to Baton Rouge and joining WGSO-AM in Davidson’s Louisiana portfolio. According to broker John Pierce, who handled the transaction, an estimated value of 400K is headed in each direction. Pierce says Davidson is looking for more outlets for his Hispanic programming strategy, while Glinter, who owns an FM in the Pensacola area, is getting a station closer to his new South Carolina home.