Not all business categories are in freefall during the prolonged economic crisis. One category is actually thriving and finding reason to innovate and expand. That is the confectionary business. For consumers who are tightening their belts – avoiding restaurants, movies, the theater, sporting events and out-of-town travel, candy is seen more and more as an “affordable luxury,” according to the National Confectioners Association.
“Insight from the confectionery industry’s leading influentials provides an appetizing future for consumers and the industry alike,” says NCA President Larry Graham. “Chocolate and confections are treats that consumers can count on to be affordable luxuries. Our industry provides people with new choices, new experiences and old favorites that provide moments of happiness to be enjoyed any time.”
Steady growth is seen through the year 2014, with a heavy emphasis on these product trends:
* Chocolate explosion
* Health benefits
* Flavor fusions
* International influences
Manufacturers will be emphasizing healthy candy snacks, and eco-friendly elements such as biodegradable packaging and green production techniques.
RBR/TVBR observation: It sounds like there are going to be a lot of brand new products that will be looking for a splashy media introduction, which in turn should inspire many venerable brands that have been around the block a few times to step up and defend their turf. Should be good for a little business.