SWMX announces changes to board


SWMX, a major electronic advertising marketplace for radio and television, announced the confirmation of two new members to the Company's Independent Board of Directors to replace departing members Gary Lee and Bruce Lev.

The new members are Bruce Fogel and Edward Karlik. Fogel is Founder, Chairman and CEO of Phone Programs, Inc., a company that produces and markets short duration information and entertainment programs for dissemination via telephone. Fogel also founded and served as CEO of Shadow Traffic, as well as Air Time, Inc., an independent media buying and planning services company. Karlik is founder and CEO of Straightline Communications, Inc., a company founded in 1997 that acquired and manages three television stations in Florida, Rhode Island and Vermont. In addition, since 1997, Karlik has served as a consultant to SBS Broadcasting where he has led the development of commercial television properties in foreign markets, including Switzerland and Hungary. 

SmartMedia observation:  With SWMX's COO Bill 'Fig' Figenshu, 06/07/07 RBR #111, leaving the building in two weeks SWMX seems to be attempting to readjust their board with some broadcast experience. RBR has reached out to CEO Josh Wexler in a number of occasions and so far with not success. RBR trusts the Wexler will be in contact with us soon as 2,000 radio station clients would like to know the game plan.