Syndication One has expanded the Rickey Smiley Morning Show to reach over 40 markets, with seven new affiliates recently added including: Columbia, SC on 103.9 WHXT-FM; Louisville, KY on 104.3 WWPW-FM; Little Rock Arkansas on 101.1 KZTS-FM; Tulsa, OK on 105.3 KJMM-FM; Elizabeth City, NC on 96.7 WKJX-FM; Lawton, OK on 97.9 KJMZ-FM; and West Helena, AR on 104.9 KCLT-FM.
Syndication One says The Rickey Smiley Morning Show is the fastest growing morning show in the country almost doubling the size of its affiliate base over the last few months. With the huge success of the highly rated weekday morning show, Syndication One continues the momentum by adding a weekend edition, The Weekend Jumpoff to begin Saturday, 4/17.
According to the latest PPM monthlies (Source Arbitron February 2010 Adults 18-34) , the Rickey Smiley Morning Show has been on a roll: #2 in St. Louis on WHHL with a 10.9 ( up 2 full share points from Holiday 09) ; #3 in Atlanta on WHTA with a 6.6 (up 2 full share points from Holiay 09 where the rank increased from 12th to 3rd) ; #1 in Baltimore on WERQ with a 13.9; #2 in Miami on WEDR with an 11.6.
“Every programmer knows that a solid morning show sets up a solid broadcast day”, says Chuck Atkins, Operations Manager for Radio Multi-Media Inc. “I’ve watched the improvement and progress of the RSMS since his initial launch and I’m excited to have him as part of our team as we enter the Louisville market. Rickey’s celebrity, humor, music and wit are a perfect match for us and will undoubtedly assist us greatly in making an explosive impact in a competitive market.”
The Weekend Jumpoff is a three hour show featuring the hottest current hip hop and r& b music, interviews from today’s most popular celebrities, and proven fan favorites including “Headkrak’s Rak Attak/Flik Piks” (the latest in music and movies), “Gary’s Hot Weekend Tea” (the nastiest, down and dirty celebrity gossip) and everybody’s favorite grandmother, “Bernice Jenkins’ Church Announcements” (church news). There will also be some original content to The Weekend Jumpoff including “Rickey Smiley’s Club Banger Of The Week” highlighting the top song buzzin in the clubs and “Ebony Steele’s Tips For The Ladies”, a slice of life and trends for women to use on the go. The Weekend Jumpoff is the perfect way to get the weekend started.
Says Syndication One’s President of Programming Gary Bernstein: “Impressive PPM and diary numbers in virtually every market consistent with the overall changes in the daily content has fueled an unprecedented demand for this program. We have many new deals to announce in the next few months that will have the industry buzzing!”