“Why Not?” is the name of the restaurant chain’s new campaign and really, at least temporarily, its new tagline. The effort embodies the freeing feeling of Friday by flipping “Better Not” (better not eat too much, better not order dessert, better not stay out late) to the excitement of “Why Not” – take a long lunch, stay out late, hit the bar, make a big night of it or order a full rack of ribs.
“Why Not?” includes TV, radio, social media engagement and integration into the mobile app. In the coming months, Friday’s will be using “Why not?” as an instigator, encouraging guests to experience the freeing feeling of “Why not?” through events, new menu items and scratch-made beverages.
