T-Mobile announced today a new campaign dedicated to helping people save money on their wireless service, and unveils a familiar face to inform customers that T-Mobile has “the coverage you need at the price you want.”
T-Mobile is prompting wireless customers to compare the value they are getting with their current wireless provider against other national carriers. People can visit T-Mobile retail stores or http://www.T-Mobile.com for a Mobile Makeover, at no charge, by linking customers to BillShrink, an independent third-party service that provides people with free, unbiased and personalized savings recommendations for everyday bills such as wireless plans, credit cards and gasoline.
To help drive home the message that millions of Americans could save money on their wireless service, a familiar face and voice, Catherine Zeta-Jones, is again featured in T-Mobile’s television advertising. In the ads, she prompts people to get a Mobile Makeover in order to help determine if they are currently paying too much for their wireless services, and where to find the best value, based on their individual needs.
The first television spot featuring Zeta-Jones airs during the American Idol season finale on FOX. It features a group of Ivy League economists trying to educate homeowners they’re paying too much for their cell phone service, only to have door after door slammed in their face. Finally, a homeowner is pleasantly surprised when he opens the door to see Zeta-Jones standing on his doorstep asking, “Do you have time for a Mobile Makeover?” Zeta-Jones will be featured in two additional Mobile Makeover television spots in the coming weeks.
Online advertising, local radio, out-of-home advertising, retail collateral, and online video opportunities also will carry T-Mobile value and Mobile Makeover messaging.