T3 has been named agency of record for Livescribe Inc. Livescribe created a smartpen that digitally captures notes, by linking audio recordings to what is handwritten on paper. The account was awarded after a competitive pitch with undisclosed agencies. T3 will handle the brand’s marketing strategy, creative and media services. The account will be run out of T3’s San Francisco office with deep collaboration with the agency’s Austin headquarters.
T3 CEO Gay Gaddis said: “I am proud of our team for this incredible win. Livescribe had the option of selecting separate media and creative partners, but was so impressed with our team that they awarded us the entire business. That speaks volumes about their confidence in our holistic approach and strategic thinking.”
Since its launch in January 2008, the Pulse smartpen has won multiple awards, including Popular Science’s Best of What’s New 2008, Popular Mechanic’s 2008 Breakthrough Award and MacWorld’s Best of Show in 2009.