Taco Bell buys Super Bowl spot

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Taco BellThe spot via Deutsch, LA is its first, since the agency was recently added to Yum! Brands’ agency list. According to AdAge, the 60-second spot is believed to be brand-focused. The “Live Mas” tagline, which made its debut less than a year ago, will also be present.


Taco Bell in 2010 advertised its $5 Big Box deal with a Super Bowl spot that was created by its lead agency DraftFCB.

CBS announced this week that it has sold out its Super Bowl ad inventory, winning an average of $3.7 to $3.8 million, according to the story.

Taco Bell is the largest and most-profitable Yum Brands chain in the US. In 2011, Yum spent $250.5 million on Taco Bell, about $220 million on Pizza Hut and $200 million on KFC, according to Ad Age’s DataCenter.

Taco Bell has been advertising its Loaded Grillers snack line, which the chain announced in November, as well as a taco variety pack, which allows customers to select six Crunchy Tacos and six Doritos Locos Tacos for $12.99.

See the AdAge story here