Taco Bell buys Super Bowl spot


Taco BellThe spot via Deutsch, LA is its first, since the agency was recently added to Yum! Brands’ agency list. According to AdAge, the 60-second spot is believed to be brand-focused. The “Live Mas” tagline, which made its debut less than a year ago, will also be present.

Taco Bell in 2010 advertised its $5 Big Box deal with a Super Bowl spot that was created by its lead agency DraftFCB.

CBS announced this week that it has sold out its Super Bowl ad inventory, winning an average of $3.7 to $3.8 million, according to the story.

Taco Bell is the largest and most-profitable Yum Brands chain in the US. In 2011, Yum spent $250.5 million on Taco Bell, about $220 million on Pizza Hut and $200 million on KFC, according to Ad Age’s DataCenter.

Taco Bell has been advertising its Loaded Grillers snack line, which the chain announced in November, as well as a taco variety pack, which allows customers to select six Crunchy Tacos and six Doritos Locos Tacos for $12.99.

See the AdAge story here