Taco Bell says it is "feeding the beat by keeping bands on the road, well fed and rocking their fans across America." The unusual promotion has picked 50 up-and-coming bands to each receive 500 bucks in free Fourthmeals – the late night meal between dinner and breakfast – no strings attached. An eclectic group of bands, found after a national audition, make up this year’s roster, hailing from a variety of music hotbeds like New York City, Los Angeles, Chicago, Houston, Boston and Atlanta.
Hundreds of bands submitted applications in August to a Taco Bell website and the winners were selected over the past few weeks. Taco Bell looked for up-and-coming indie rock bands with a passion for touring. The bands selected also have a solid fan base, tour history and are on the road this fall.
The bands aren’t required to promote Taco Bell, but, obviously, the company is hoping that some might mention the fast food joint to their fans.