Fast casual Mexican cuisine specialist Taco Cabana is updating its operation, and with it its image. The three-state, 156-location chain with San Antonio roots is going to use television to make sure people with plans to dine out know all about what it’s doing.
The chain’s core offering is quality, hand-made food offered at affordable prices. This summer, it’s adding more “zip” with new menu items and new décor.
“We’re in such an exciting place with this brand that it was time to push the envelope a little bit. We’re about handmade Mexican food and margaritas, our color is pink, we’ve got relaxing patios – it should be fun!” says Todd Coerver, chief marketing officer at Taco Cabana. “We believe Taco Cabana is that easy, affordable break from the stress of the day, to experience the flavors of Mexico. So we’re trying to reflect that in everything we do.”
There will be interactive elements to the campaign. As for the TV spots, they will feature actress/comedian Anjelah Johnson in various humorous situations to which a TC visit is the perfect antidote. “We chose Anjelah for this new TV campaign because of her genuinely fun and irreverent personality,” said Coerver. “We expect our loyal Taco Cabana fan base to love the way she represents the brand, while people not as familiar with the brand may be attracted to the fun, easy vibe we’re putting out there. It’s a look and feel that we believe best represents the genuine, relaxed attitude of TC.”
