MAGNA | Radio & Television Business Report

Home Tags MAGNA

‘Eroding Reach and Poor Ratings’: MAGNA’s Gloomy Linear TV Outlook

Adam Jacobson

A Tepid Up Year Ahead For Audio, Says MAGNA

Adam Jacobson

Weak Start, Strong Finish … The Ad Sales Assessment For 2023

Adam Jacobson

Pictured (l-r): Hadassa Gerber, EVP, Chief Research Officer, TVB Guests: Pete Doe, Chief Data Officer, Nielsen Carol Hinnant, Chief Revenue Officer, Comscore Jennifer Hungerbuhler, EVP, Head of Local Video and Audio Investment, dentsu Media US Becky Meyer, SVP, National Sales, Gray Television

Measurement: TV’s Biggest Concern?

Adam Jacobson

Can Listening Rituals Improve Purchase Intent As a Daily Routine Pal?

RBR-TVBR

Streaming Ads: ‘More Favorable’ Than Traditional Spots?

RBR-TVBR

IPG Mediabrands ‘Media Responsibility Index’ Gives Linear Media A Boost

RBR-TVBR

Money

MAGNA: U.S. Ad Market Up 6%

RBR-TVBR

2022: Double-Digit Growth To Complete COVID Recovery

Adam Jacobson

MAGNA’s Magnificent Ad Growth Outlook: A Digitally Fueled Forecast

Adam Jacobson

‘The Critical Role Brands Play in Culture’

RBR-TVBR

Life After COVID-19: MAGNA Forecasts 2021 Recovery After 2020 Slide

Adam Jacobson

Be Warned: The Slowest Ad Growth In Years Is Here

Adam Jacobson

MAGNA: Digital To Power Overall Sales Growth In ’17

Adam Jacobson

Accessibility by WAH